A compilation of hand drawn lettering treatments created by Alan Ariail since the begining of the digital era to present day.
Sunday, May 1, 2016
At top of the sketch examples is the clients sketch. Below in reverse are the preliminary sketches I sent for direction. The client picked the sketch on top. As the project progressed the client changed the words for the design. This design started as Whipped Cream then became Heavy Whipping Cream and ended up as Whipped Topping.
This project was done a long time ago for a low to no budget client. The lettering never materialized on the shelf in a grocery store. The only compensation is now being able to show a beautiful lettering piece in public which may eventually lead to another lettering project in the future.