Earlier this year I created some beautiful lettering for Organic Valley. Unlike vector art from the start with every line and curve drawn to perfection the request for this project was to develop lettering with a hand drawn appearance. To accomplish the task I drew the lettering with a mechanical pencil on layout paper and many overlays. Just like the pre Mac days with french curves and ellipse templates in the drawing process. When the composition was finessed with a ball point pen to darken the pencil lines. The sketch was scanned, posterized and streamlined to vector paths for final print production.