Some logo projects require a lot of sketching. With commercial lettering, a concept no matter how beautiful may not be what the client has in mind. With this project the first series of development sketches I sent got canned with the client requesting a logo be developed with 3D appearance based on his sketch. That logo did not fly either as the client changed direction. However the importance of a connecting ligature with the cap and the double lowercase case t was emphasized.
More sketches were developed based on another client sketch. Eventually one was selected to pursue for final art which turned out to be quite a beautiful logo design. There is always more to the process than just drawing or creating vector lettering as the goal is to deliver a visual solution that fulfills a clients needs. That is life in the commercial lettering world.
This version was developed with the clients request to create a logo similar to his sketch with a 3D effect. After review it was canned with a request for further development with a connecting ligature.