Tuesday, April 9, 2013

Variations of Medley Crunch

While drinking my morning cup of coffee and watching the local news a commercial for Medley Crunch appeared. You know you have made it to the big time of lettering when you see your lettering in a commercial. What a pleasant surprise!

Medley Crunch is a lettering project from August, 2012. The images posted show the preliminary versions created with variations. I have always believed that variations are a fundamental element to develop custom lettering. With every project I have worked on be it commercial or personal there is always a search to find what may or may not work for letterform shapes. Minor changes to a letterform can make a huge difference for print reproduction. Some projects offer time to develop variations and others happen under rush deadlines. It's the nature of the lettering biz and no matter the time allowed variations will always be an important step of the process.

A Taste You Won't Bee-lieve is not set type. The letters were drawn from scratch to match the selected Medley Crunch style. The variations with curves and hooks of the letter are what made the lettering unique and ownable.





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