Sunday, January 13, 2013

Smoothies Logo Development

Smoothies was a project from 2012. The client who is also a highly skilled package designer was in need of an update with the Smoothies brand logo.
Lately I have been getting requests for tight pencils before developing finished vector lettering for a packaging project. The sketch process begins with very rough drawings. Best to start loose as refinement happens with a series of multiple sketch overlays. Eventually the top overlay gets rendered with markers, scanned and cleaned up in Photoshop. 

This image shows the starting point of the sketch process to the final sketch before proceeding to vector lettering. There were 20 overlays involved in the sketch process of each version.

After review of the sketches one version was chosen for vector development. The final lettering was sent to the client who imported the paths to Photoshop and created this beautiful presentation comp.


  1. Looks really smooth to me! I've been following your RSS feed, I love what you do. It goes to show that it takes a lot of work to make something look effortless.

  2. Nice, nice Alan! Agree with Glen, love seeing the sketches.