Sunday, January 13, 2013

Smoothies Logo Development

Smoothies was a project from 2012. The client who is also a highly skilled package designer was in need of an update with the Smoothies brand logo.
Lately I have been getting requests for tight pencils before developing finished vector lettering for a packaging project. The sketch process begins with very rough drawings. Best to start loose as refinement happens with a series of multiple sketch overlays. Eventually the top overlay gets rendered with markers, scanned and cleaned up in Photoshop. 

This image shows the starting point of the sketch process to the final sketch before proceeding to vector lettering. There were 20 overlays involved in the sketch process of each version.

After review of the sketches one version was chosen for vector development. The final lettering was sent to the client who imported the paths to Photoshop and created this beautiful presentation comp.

Under the Sky

Under the Sky is my first lettering composition of 2013. I had been thinking about combing lettering with garden imagery I have from years past. Not quite sure where this will eventually lead and I'm just going to go with it.

With this piece I enjoy the departure from commercial lettering. There is no wrong or right method here. Just painting colors and letters based on a quick thought of the moment. The actual piece is 32" X 14.5" created with many layers in Photoshop. The process is no different from the painting technique I learned decades ago before digital.

Sunday, January 6, 2013

Tis the Season to be Jolly

This lettering project happened before the 2012 holiday season began. A client who I have worked with for many years asked me to create the lettering based on his calligraphic style sketch. 

The initial client draft was a good starting point. During a 3 day period the letterforms constantly changed and the embellished scroll lines were redrawn many times. I was repositioning and altering the letters as the piece progressed.

I eventually modified the cap J to allow the company logo to fit in the lower loop. Overall, this turned out to be a rather beautiful holiday lettering piece and I was thrilled to see it printed on a wine label.