Thursday, July 5, 2012

Tight Pencil Layouts

While archiving some files I found pencil layouts from a commercial project. This was for bottled water with emphasis on the word NOTHING.

Unlike preliminary sketches for a personal gestural lettering piece, commercial projects start with loose thumbnails that sometimes evolve into very tight pencil renderings. When drawing a tight layout with mechanical pencil and marker I use tissue overlays that are scanned as a multiple layer Photoshop image. The layers get flattened and posterized for presentation.

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