A compilation of hand drawn lettering treatments created by Alan Ariail since the begining of the digital era to present day.
Sunday, July 15, 2012
It's Not Size of the Dog in a Fight
Bold freehand lettering with plenty of contrasting shapes. This piece was very complicated to finish with almost a year of reworking the composition. Though the lettering looks random, it took many pencil sketches to figure out placement of the words.
Custom lettering is an art from I have been involved with commercially for over 25 years. My lettering has been used for a variety of consumer packaging and advertising. All the lettering I create is drawn by hand with pencils, markers, ink pens and brushes. Finished art is produced in digital format.
I started this blog to show examples of rough lettering concept sketches including some finished art. My goal has always been to make lettering both readable and unique.