Monday, November 21, 2011

Taste of the Nation update.

I received 3 images this afternoon and I am so pleased to see my No Kid Hungry Taste of the Nation lettering in use.

I am very fortunate to work with such talented people at this time in my lettering career. The following images are courtesy of Marco Escalante, design director for Wallace Church. Marco provided me with the sketch concept for this project. It all turned out beautiful and for a great cause.





No Kid Hungry Taste of the Nation logo.





A while ago i was asked by a designer I have worked with for many years to letter a pro bono logo for a charitable cause. This was a project that I gladly accepted.

The lettering was drawn In Illustrator from the designers sketch. Quite a challenge as all the letters had to be drawn in an arced configuration. I was not able to use the envelope distort filter due to the extreme distortion of x-height and curve for every letter. A lot of trial and error in vector drawing to make the logo readable. Sometimes there are no easy vector software tricks to depend on when hand lettering a logo. It becomes a matter of drawing, more drawing and a lot more drawing to get the overall color working properly.

Thursday, November 17, 2011

Typo-Graphical logo



I recently created a new logo for Typo-Graphical. An article showing the process can be viewed here. John also included a brief interview following the logo development process.

One of my favorite logo projects in a while and definitely an improvment from what John initially had oh his site. This logo will hold up aswell designed lettering for many years ahead.

Tuesday, November 15, 2011

Beautiful Stuff





Beautiful Stuff is a lettering piece for the opening image of an upcoming article featuring my work. Lot of overlays with translucent paper to figure out the flow and compostion. Additional changes happened while lettering in Illustrator.

Sunday, November 6, 2011

Personality

Just some late evening practice in the hope of getting good at writing fluent letters and words some day.



Thursday, November 3, 2011

Yes Sir



Yes Sir is my attempt at a formal script sample. Something a bit more commercial than a freeform gestural script.









I started with a loose pencil sketch to set up the basic vector lines. As the compostion progressed I strayed from the sktech to make all the letters readable. Eventually I toned down the flourishes and added a inline give the letters some depth. The initial vector draft was a bit too complex.