Tuesday, December 13, 2011

Ink Butter Logo Design

Last March I was contacted by Ink Butter to develop a logo for a skin care product they planned to launch this year.
The original logo concept Ink Butter sent to me was a good starting point but rather difficult to read. As modified set
type it had no unique identity.

Knowing the logo was to be printed on a small 2 oz. bottle I began sketching concepts with minimal flourishes and a lockup of the cap I & B. The sketches were produced with pencil and Pitt marker brush. As with most lettering projects all the concept sketching is a trial and error process best defined as making many visual mistakes to find answers and solutions.

After the first series of sketches I had to concentrate on letter specific flourishes and additional development of cap IB lockup.

A series of 5 concept sketches were selected for presentation. The 2 versions on the right of this image were selected and elements of each were combined to create the drawing template for Illustrator.

The Ink Butter logo is currently in use on both the product bottle and website. It looks beautiful and is one of my all time lettering career favorites.


  1. My goodness, it's stunning. Beautiful work.
    Just stumbled upon your blog, will be following it from now on - thanks very much for sharing and inspiring.
    I wish i knew how, where and whom to start learning lettering from, besides scribbling on my own in my "far-away-from-all-things-art" country. :)

  2. ohh,
    Thank you for the compliment.

    Today I stumbled upon many videos at Youtube with some of the most amazing calligraphers. Very inspirational stuff. You can learn a lot by attending calligraphy classes, lettering workshops, researching on the internet and most important of all practicing. I am learning something new with lettering every day and it is never ending.

  3. This is one of the highly informatics and attractive blogs that has not only educated also informed me in a very effective manner. There are very few blog like this one I have read. Logo Design

  4. I found this post while looking for hand lettering inspiration for some hand embroidery pieces. It's a nice reminder to see these things take a lot of hard work and many iterations to look so effortless in the end. Great job.

  5. Amazing logo. Great design and balance. A perfect approach to the metaphor met with a perfect execution.

  6. Wonderful blog, You have truly been an inspiration.

    Business logo designing