Friday, December 30, 2011
Holiday Wine Lables
Toast the Holidays is wine label lettering created for a client I have worked with for many years. This was a rather challenging project due to a rush deadline with very complex lettering.
I drew the rough sketch on the left within a few minutes. No details, just a basic concept to show my client what was possible. After showing the rough concept I was asked to provide to provide a tighter sketch the following afternoon. I spent the next morning creating refined drawing and got the approval to proceed.
All the lettering was hand drawn from scratch and at times I had to change areas of the design on the fly due to contrast and legibility issues. What might look great in a sketch may not work when reduced as clean vector letter forms. One of the problems I ran into was the script for UP. What I originally sketched for UP was off balance with the overall design and did not tie in with the embellishments throughout the wine glass. I spent many hours redrawing thos two script letters till I had a visual solution.
The final labels were printed in two different color schemes for both red and white wine bottles. This was some of the most beautiful lettering I had created in 2011 and a nice project to end the year with.