Monday, November 21, 2011

No Kid Hungry Taste of the Nation logo.





A while ago i was asked by a designer I have worked with for many years to letter a pro bono logo for a charitable cause. This was a project that I gladly accepted.

The lettering was drawn In Illustrator from the designers sketch. Quite a challenge as all the letters had to be drawn in an arced configuration. I was not able to use the envelope distort filter due to the extreme distortion of x-height and curve for every letter. A lot of trial and error in vector drawing to make the logo readable. Sometimes there are no easy vector software tricks to depend on when hand lettering a logo. It becomes a matter of drawing, more drawing and a lot more drawing to get the overall color working properly.

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