Monday, July 12, 2010

Mott's Medleys Lettering

Motts Medleys is a lettering projects from 2009. This one is a good example to show the process of refining designers concept sketches and the end result of finished lettering on the package.

These 4 concepts are the original sketches sent to me by designers at Brandimage - Desgrippes & Laga.



The lettering was to be stylized for use on a kids healthy drink product. With that in mind I created a series of lettering studies that were sent to the designers and they picked the style direction to go with.





Drawing templates were created from the selected sketches and vector art was created in Illustrator.









After vector art was sent to the designers some additional tweaks were requested. The version on the bottom of this image is the one that ended up on the consumer package.



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