Monday, July 12, 2010

Mott's Medleys Lettering

Motts Medleys is a lettering projects from 2009. This one is a good example to show the process of refining designers concept sketches and the end result of finished lettering on the package.

These 4 concepts are the original sketches sent to me by designers at Brandimage - Desgrippes & Laga.

The lettering was to be stylized for use on a kids healthy drink product. With that in mind I created a series of lettering studies that were sent to the designers and they picked the style direction to go with.

Drawing templates were created from the selected sketches and vector art was created in Illustrator.

After vector art was sent to the designers some additional tweaks were requested. The version on the bottom of this image is the one that ended up on the consumer package.

Monday, July 5, 2010

Simply Balanced

Simply Balanced is a project from 2009. Below are the sketches used for drawing templates. Even though the rough drawings are loose with no precise measurements, they provide plenty of information needed for letter shape, curvature and weight.

While in Illustrator the single weight letters are created by drawing one line strokes which are outlined and adjusted as needed. I have created a number of type fonts using this method. In the pre computer days all the weights had to be drawn and measured using circle templates to keep the weight consistent. In Illustrator all that is required is a stroke weight selection which is quite amazing.

This image is the lettering sent to the client for use in the design comps. Its beneficial to include variations such as the loop in the N, the curved cross stroke of the E and the rounded E. Small details always make a big difference when creating letters that are not from a set type font.