I recently was contacted by Terry Ng of Kineda to develop a new logo for his fashion and lifestyle website. The goal for this project was to create lettering with a retro look and a modern, fun, hip feel. After viewing some logo style examples Terry sent to me I began sketching a series of quick, rough concepts with a Sailor brush pen.
The next step was to select several versions with potential, draw them in Illustrator and show a screen image to get client feedback and direction for style.
As the project progresses, the cap K was refined along with the lowercase letterforms. In all phases of the project I was fortunate to have open communication with Terry to fine tune all the details needed to create a unique logo.
The final phase of the project was a screen image with the final logo at various sizes in both positive and negative format. Minor tweaks were made and the final art now resides on the Kineda website.