Sunday, November 29, 2009

Mini-Wheats Lettering Variations

A sample of many lettering treatments I created for the Mini-Wheats brand mark redesign in 2005.

Right Bites concept sketch

My rough sketch for the Right Bites project was created with a marker on parchment paper. Out of a dozen quick sketches this version had the best rhythm and flow. The sketch was scanned and used as a template layer in Illustrator to create B/W lettering sent to the project designer. This marker sketch is an example of one method I use to crete script lettering for consumer packaging. I spend more time and effort refining the lettering in Illustrator than I do sketching a rough marker or pencil.