Sunday, January 25, 2009

Whimsical Chocolate Bits

After finishing a Chocolate Chip project I decided to continue playing with the words. This is my attempt at whimsical, loose, letters with rhythm and flow.

Elegant Rhythm for Upscale Cafe Items

A recent project for signage of upscale cafe items. The goal was to create a loose flowing script for consumers in a fast pace lifestyle. CAFE was designed with small pin serifs and inlines for elegance. The irregular drop line of Selections allowed a light weight script to be viewed by consumers at a distance. Both words read as one unit with the loop of the S & C and the top of the l tucked into the opening of the A.