Wednesday, December 30, 2009

A Tattoo Lettering Project







I recently accepted a tattoo lettering project from a person in England. He requested the words My My Hey Hey. This was a complex lettering treatment to create with a interlocking letters and a swash on the bottom.

My studio wall was filled with sketches and overlapping tissue studies to find a visual solution for balance and flow of connecting letterforms. I eventually found the solution with the two lowercase y's and scanned the tissues needed for use as templates in Adobe Illustrator.

Friday, December 18, 2009

Rough Sketch Example



This is a lettering project from quite a few years ago. I am showing this as an example of a rough sketch and what it turns into. The rough was created with loose pencil lines and a marker to darken the lines of the letter shapes. The sketch took about 2 minutes to create, was scanned and used as a template in Adobe Illustrator.

Back in my art studio days when Mac computers did not exist I would have spent about 8 hours making a precise pencil drawing and many additional hours inking the drawing.

Tuesday, December 15, 2009

Big Bit Tenacity


This is my attempt at Caption/headline collaboration for for a CA discussion board member and his blog:
http://randmacivor.blogspot.com/2009/12/captionheadline-contest.html

Looking at the illustration I came up with the idea of Small Size with BIG Bite Tenacity. I wanted to produce an aggressive quick script style for use as a headline or tag line to promote an individual, small firm or product.

The script has the appearance of quick handwriting but it took about 50 attempts to make the style and rhythm a good match for the words.

Tuesday, December 8, 2009

FrüZen





This is quick concept idea for a frozen yogurt product name. One of those late night ideas while reading a CA discussion Something different than yogurt lettering I have created in the past years. Its a play of letters and words with nice flow. A combination of Fruit and Frozen with an afterthought of Zen.

Wednesday, December 2, 2009

The Letter Z







I recently created the letter Z for a student at the University of Gloucestershire. He contacted me to help with an alphabet project asking for a Z with no restrictions.

I decided to draw a free form letter with spencerian influence. The center stroke morphs into the flourishes. Unlike a refined commercial script project this letter is a quick wrist exercise with off balance structure. In preparation I did a series of rough sketches with the intent to create lettering that did not stray far from the final draft in the lower right corner.

Sunday, November 29, 2009

Mini-Wheats Lettering Variations



A sample of many lettering treatments I created for the Mini-Wheats brand mark redesign in 2005.

Right Bites concept sketch




My rough sketch for the Right Bites project was created with a marker on parchment paper. Out of a dozen quick sketches this version had the best rhythm and flow. The sketch was scanned and used as a template layer in Illustrator to create B/W lettering sent to the project designer. This marker sketch is an example of one method I use to crete script lettering for consumer packaging. I spend more time and effort refining the lettering in Illustrator than I do sketching a rough marker or pencil.

Sunday, February 15, 2009

Serifs for Portfolio Gallery




This is another lettering treatment to be used for the Serif gallery on my web site. The concept sketch is very rough but provides all the information required for a template in Illustrator. The scroll lines connected to the R were drawn as freeform lines with no precise layout to follow.

Scripts Lettering for Web Portfolio Site




I created this lettering for the opening image of the script section in my web site. The sketch is approximately 17" X 17" and was done about 20 times at various sizes. Basically a hand writing exercise. I wanted to achieve rhythm and flow of the letters to use as a template in Illustrator with overall weight similar to the Abbey lettering.

Abbey in the Pre Digital Era



This Abbey lettering was done in the early 1980's prior to Mac computers and vector software. It was traced on layout paper using an enlarged Zerox copy of the thumbnail sketch as an underlay. Finished art was created with rapidograph pens, french curves, ellipse templates and shot by stat camera for final production.

I had the pleasure to work with an amazing designer at a Chicago art studio who provided me with the lettering sketch. The lettering was to be used by the Abbey Resort in Lake Geneva, WI. This project was my early inspiration for the Scripts lettering to be used on my web site.

Sunday, January 25, 2009

Whimsical Chocolate Bits



After finishing a Chocolate Chip project I decided to continue playing with the words. This is my attempt at whimsical, loose, letters with rhythm and flow.

Elegant Rhythm for Upscale Cafe Items





A recent project for signage of upscale cafe items. The goal was to create a loose flowing script for consumers in a fast pace lifestyle. CAFE was designed with small pin serifs and inlines for elegance. The irregular drop line of Selections allowed a light weight script to be viewed by consumers at a distance. Both words read as one unit with the loop of the S & C and the top of the l tucked into the opening of the A.